We've all heard the saying, "diamonds are a girl's best friend." Any princess-esque female has put her arm straight out and admired her dream engagement ring upon her finger. Tiffany & Co. has been turning these daydreams into realities for over 175 years. Their "Little Blue Box" has become a staple in the jewelry industry.
Charles Lewis Tiffany brought the company to New York City in 1837. He had a deep love and understanding for diamonds and the quality of his products. Tiffany and those who have carried on his legacy have done amazing things for the company and for the brand. The simple concept of the color of their packaging has become a trigger. They have branded this business to be high-end, luxury products and have successfully accomplished the loyal target market. Through their business plan and strategies, they have truly caused so many women to fall in love with the brand and the idea of being a "Tiffany" client.
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